PUB G mermaid character launch

Creative Direction & Production Coordination

Developed an inventive shooting approach for the mermaid character, focusing on skin, composition, and camera angles to stay aligned with the key visual and brand direction.

Acted as the bridge between the international client and Thai production team — aligning creative expectations, defining visual parameters before the shoot, coordinating schedules, and solving on-set challenges collaboratively to keep the production moving smoothly.

Beyond the creative direction, we connected the international client with the Thai production team — translating expectations, aligning the visual language before filming, coordinating the process, and solving challenges together on set.